Angel Investor holding money

Tell Stories

Stories make a pitch more personal. Compared to venture capitalists, angel investors often look to be a larger part of a startup. Many wish to take on mentoring roles for the company. They appreciate startups who create an emotional attachment for their investment. “It’s not about data; it’s about engagement,” as one investor points out. Not only is it more personal, but it also makes for a more compelling speech. Keeping the attention of possible investors makes getting their support more likely.

Introduce a Villain and Hero

A good story or movie contains a villain and hero. In the context of a business proposition, the villains and heroes in a presentation are equivalent to problems and solutions. Your product or service should solve a problem, and angel investors need to see that clearly. Using the idea of a villain and hero again makes your presentation more engaging. Additionally, it simplifies data so that clients and investors understand the material quickly and accurately.



Angels invest in their relationships; therefore, they want to invest in someone with passion. Passion and expression are one of the top three factors that influence an angel’s investment decision. Though essential, passion only goes so far. Facts and a great business model are the bulk of the presentation while passion is the cherry on top – the factor that can tip the scales. Being enthusiastic shows investors that you are excited and interested in your own ideas.

Use Pictures

Our brains process visual information thousands of times faster than processing words. Studies prove that pictures are six times more memorable than words. The saying “a picture is worth a thousand words” is more than applicable when presenting to investors. Angel investors favor charts, graphs, and tables when seeing data pertaining to the company. The key is to give eyes a break by inserting pictures into slides. Pictures also simplify complicated information and data into clear, concise portions people can digest.

One image says more than a thousand words

Share the Stage

A team is just as important as the brains of the operation. As such, investors want to know and see the people that will contribute to the creation of the product. Avoid delivering the presentation on your own. Furthermore, testimonials are another great way to persuade investors. Sharing the stage with potential clients and customers gives investors an outside perspective on the company. A team makes the idea a reality, and without them, a CEO cannot possibly know every operation conducted to create that reality. Sharing the stage allows everyone involved to deliver a piece of the company personally.

It is important to keep investors’ attention instead of bore them with a great deal of data. The difference could make or break your startup since angel investors are the bread and butter to funding the majority of startups. A short and sweet presentation is key here, so keep presentations to a mere 10 – 15 slides. Remember, by appealing to the hearts and minds of your investors through inspiration and engagement, you will be one step closer to seeing your dream become a reality.