Being an entrepreneur, it is worth it to have a blog. Even if it’s not a part of a larger content marketing operation, it’s always good to stay connected to our customers, be it clients or audience, and having a blog enables us to establish such connection on both the professional and personal level.
Having a blog is one thing, though, having a successful one being another. When it comes to our blog’s success, two factors are worth taking into consideration that can bring it this little important bit closer to us: the quality of our content and our choice of blogging platform – also known as CMS (short for Content Management System). And when it comes to the latter, the most popular CMS, powering, as it’s advertised, more than 24% of the Internet, is WordPress.
It’s not like there are two different kinds of WordPress. It’s more like there are two different versions of one and the same solution.
The basic difference is simple enough. Should we choose WordPress.com, we won’t have to worry about hosting our blog. The team behind WordPress, Automattic, will provide us with the server and all the tools we need to start blogging immediately. Should we choose WordPress.org, however, we will have to find a server to host our blog ourselves. We will also need to configure our CMS manually. Which can sound like it’s a daunting task, but – in fact – it’s the better of two options. And it’s also the cheaper one.
Just to make it clear: WordPress.org is not a blogging platform per se. It’s a place we can download our CMS from. WordPress.com – on the other hand – is such a platform. It provides us with the server to host our CMS – and the CMS itself is already installed there.
People with a lower budget. Businesspeople (and busy people). Entrepreneurs. Full-time bloggers. Part-time bloggers.
People with a higher budget. Full-time bloggers with a higher budget. Content marketers. Professional journalists & news portals.
Despite all of the above, it’s worth to mention that WordPress.com can also be used for free. We won’t have access to full spectrum of its features, but we can use it nonetheless. Using it means comfort and lots of worries off one’s head, but is it all that bad to have to worry about all these management-related aspects of blogging? The truth is that it’s often better to learn how to do things ourselves than to rely on the knowledge of others; after all, that’s what’s made us entrepreneurs, isn’t it? The lack of time might be a problem, but then – who says that we need to be blogging full-time? And should we need to, it probably means that we’re in this stage of our company’s development that we’re also able to afford the employment of someone to do it for us.
Thus, if I was to answer “who should choose what,” I’d say that WordPress.org is much more, let me use that expression, “entrepreneurial” than much more comfortable WordPress.com; still, if we’re able to pay for this comfort – there’s nothing to stop us. And it’s worth the money.
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