The tools were made to make our lives easier, to make our tasks simpler. In terms of business (and in terms of startups in particular) choosing the proper tool often means choosing success over failure. But how do one find the proper one, when it’s not even clear what is there to choose from, not to mention what is worth it? We have an answer. Our team of professionals takes the time to browse through the available tools, from technological novelties to free & common mobile apps, providing descriptions, manuals, and reviews, all the while keeping its hands on the pulse, monitoring all the tech-tools-and-essentials news!