white shirt labfresh

There are a lot of arguments proving that young, determined and creative entrepreneurs will play a leading role in business in 2017. Lotte Vink (29) from the Netherlands and Kasper Brandi Petersen (31) from Denmark are the best example. This couple have created Labfresh – the next generation of shirts. Undoubtedly, this product will make your life easier.

Lotte and Kasper have emphasized that they are not fashion people, yet they have been in the industry for a while and they love technology. Lotte is passionate about making fashion practical and comfortable while Kasper is passionate about simple, minimalistic designs that never go out of style.

man white shirt labfresh

By combining the best of both worlds they focus on creating what they call “wardrobe staples” – clean and classic items in a great fit and quality that suits to the most items in your closet. That’s why they designed Labfresh – odor, stain, and wrinkle repellent cotton shirts.

Most shirts require a lot of work to keep them fresh. Washing, ironing and avoiding stains and body odor are time-consuming and extremely annoying. These innovators met customer expectations for something much more manageable. They have produced a shirt that is stain and smell repellent. The patented technology enables cotton fibers to repel water, oil, and bacteria. Say goodbye to yellow necklines, wet armpits and red wine stains. Labfresh is also wrinkle resistant and rarely need ironing.

Besides, those shirts are breathable and made of 100% double-threaded INDUO® cotton, with 2% elastane. Labfresh has a simple and minimalistic design which suits every outfit. The product is available in regular and slim fits, as well as coming in white and light blue colors.  Lotte and Kasper have also prepared stainless slim silhouette ties, which come in 5 subtle colors. They are made of 50% wool and 50% silk.

Thus, if the idea of Scandinavian minimalism is close to your heart, here comes the good news. You can support Labfresh’s campaign on Kickstarter and pre-order an early bird copy for €89 ( €99 – shirt plus one tie). Don’t hesitate – this offer is limited!

Image Credits: Drew de F Fawkes


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