Inspired by Amazon Prime, Uber is launching a new strategy. The program, now being tested, is going to enable its users to pay the fee once a month. The cost of such a subscription starts at $20. This means you can get a huge discount just for becoming a regular client.
At first sight, it might not seem very profitable, but it seems to be a big chance for Uber to get many long-term customers, which is pure gold on these days’ unstable market.
The beta version of “Uber Plus” is tested in six cities: San Francisco, Seattle, San Diego, Miami, Boston, and Washington D.C. After the success of Amazon’s membership program, we expect Uber to also prove the power of long-term customers.