According to American Chromatic Association, 85% of the US population suffers from back or neck pain at some point in their lives. The second most common reason for visiting a doctor in America is back pain. Moreover, 31 million Americans experience low-back pain at any given time. Those facts set alarm bells ringing. The numbers of people suffering from back pain due to extensive work at a computer or hovering over a mobile device are increasing rapidly. Today people are increasingly sedentary, spending at least 10 – 15 hours a day at work, school, and home in a position of bad posture.

Today people are becoming more sedentary, spending at least 10 – 15 hours per day at work, school, and home in a position of bad posture. Our bodies weren’t designed for it. Check your posture right now — how’re your back and your shoulders? It is not so good, right? Katherine Krug decides to create the device which helps people improve their posture in 15 minutes. Last year, she launched BetterBack on Kickstarter – a posture strap that allows you sit in perfect posture effortlessly – and she became the first solo woman to break the $1M mark! Now she is back with second generation BetterBack.

The key to good posture is the pelvis. Traditional back supports only focus on your lumbar spine. BetterBack stabilizes your pelvis, restoring your spine’s natural curvature, and provides lumbar support. There’s nothing to charge or sync, just something that works. You need only a few minutes during the day to retrain your posture. This device allows you heal and relieve back pain naturally with heat and cold therapy. Besides, this strap makes every chair ergonomic. Perfect for the office, on an airplane, watching TV or even when you meditate.


BetterBack is lightweight and portable, throw BetterBack in your bag and wear it when you have to sit. This product is made of high-quality material that will last you for years and allows you save money on doctors’ visits. With this tool, you will build up your posture muscles. Wear it for as little as 15 minutes a day to achieve great posture when you stand or sit on your own. Now you can pre-order this product on Kickstarter for $59.


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